[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

New Groups Experience arrives at LinkedIn

LinkedIn is providing users with a new shared space to help build professional connections.

Listening to the people

In the wake of user feedback praising the value of having shared spaces to talk with other professionals, LinkedIn has tweaked and reinvigorated the Groups experience.

Available on both the website and app, the new Groups focuses on conversation by adding new features to make professional communities easier to use.

Useful updates include video sharing, messaging from anywhere on the website, and showing when your connections are online.

Better, faster, stronger

Embedded video and more upload options will ideally keep content more engaging, while real-time updates will help users keep a pulse on what’s going on with their own connections.

Admins can now monitor and access members from mobile, making Group management easier. Users can also share their own stories using #LinkedInGroups, which may even be featured by LinkedIn itself.

Have you had a chance to try out the latest additions to LinkedIn’s Groups experience? What do you think about the new features? Let us know how you feel in the comments below.

 

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU