[SMK] Social Media Knowledge


Pinterest hits 250 million users

Pinterest has cemented itself as “a place where people come to focus on themselves” by hitting their multimillion dollar goal with a 75% boost in signups since 2017.

That’s a lot of pins

As head of global sales, Jon Kaplan, puts it, “If Pinterest were a country, we’d be the fifth largest in the world!” and though it might not have Facebook numbers, it does represent a significant global reach.

According to the data, 80% of new signups on Pinterest in 2018 were users who live outside of the US, which means they still have some growing to do at home and the rest of the world is already onboard.

Success in waves

Pinterest’s growth is built on the success stories of its users, like Wasana of Bangkok who used the platform to collect recipes and start her own cooking class.

Or Sean from Utah, who relied on Pinterest to keep up to date on tech trends and remain in the know for his own graphic design work. According to the company there are many many more.

New promotional video formats, Shopping Ads, and new Pinterest business profiles are spurring a lot of the success with brands noticing they have 1.4X more ad success compared to other social media platforms. The world of social could certainly use the variety.

Have you seen this kind of success with your own Pinterest experience? Where do you think Pinterest could go from here? Join the discussion in our comments below.


Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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