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New Kiwi Facebook Stats

While Silicon Valley may be the centre of the tech universe, New Zealand is frequently first to try all sorts of new features from Facebook and other major players.

So today we’re looking at Facebook stats from the land of the Long White Cloud.

Kiwiana

Today over 2 million Kiwis log in to Facebook every day, while more than 2.5 million do so every month.

To put this in perspective, over half the population of New Zealand is on Facebook every day.

Gender split

Facebook usage slightly favours females in New Zealand. At last count 54% of New Zealand women were on Facebook, compared to 46% of men.

However, between the age groups of 18 – 24 years and 25 – 34 years, men outnumber women.

Keeping Kiwis connected

The main reason Kiwis log in to Facebook is to stay connected with family and friends (79%).

Over 50% of Facebookers use it to relax, and around one third use the platform for entertainment and news.

Brand news

In good news for retailers, 80% of Kiwis have discovered products or brands on the platform.

While 56% of users who discover a brand or product on Facebook remain on the platform to learn more, or visit the business’s website.

Finally, 36% of Kiwis who find a business or product on Facebook will share or discuss it with their peers. 
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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