[SMK] Social Media Knowledge


New Kiwi Facebook Stats

While Silicon Valley may be the centre of the tech universe, New Zealand is frequently first to try all sorts of new features from Facebook and other major players.

So today we’re looking at Facebook stats from the land of the Long White Cloud.


Today over 2 million Kiwis log in to Facebook every day, while more than 2.5 million do so every month.

To put this in perspective, over half the population of New Zealand is on Facebook every day.

Gender split

Facebook usage slightly favours females in New Zealand. At last count 54% of New Zealand women were on Facebook, compared to 46% of men.

However, between the age groups of 18 – 24 years and 25 – 34 years, men outnumber women.

Keeping Kiwis connected

The main reason Kiwis log in to Facebook is to stay connected with family and friends (79%).

Over 50% of Facebookers use it to relax, and around one third use the platform for entertainment and news.

Brand news

In good news for retailers, 80% of Kiwis have discovered products or brands on the platform.

While 56% of users who discover a brand or product on Facebook remain on the platform to learn more, or visit the business’s website.

Finally, 36% of Kiwis who find a business or product on Facebook will share or discuss it with their peers. 

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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