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Number Crunch: Australian Social Stats

It's that time of year again: the days are getting longer, the weather warmer, the trees in bloom.

Which means it's also time for SMK to take the digital pulse of the land Down Under.

Top dogs

With over half the country signed up, Facebook remains the most popular platform in the country. In fact over 200,000 new users signed up in the last three months. But YouTube isn't far behind.

Facebook currently has 13.4 million Australian users, closely followed by YouTube (12.9m).

In distant third comes Tumblr (4.8m), LinkedIn (3.9m) and Twitter (2.8m).

Facebook fling

Australian Facebookers are almost evenly split along gender lines, with 47% male and 53% female users.

The largest age segment on the platform is the 25 – 34 year range.

Social stars

Meanwhile over at Twitter actress/model Jasmine Curtis Smith has the most followers in the land with 1.65 million faithful.

She's followed by K-Rudd (1.42m) and cricketer Michael Clarke (892K followers).

Mobile mates

Australians are still mad about iPhones. Apple's iOS remains the dominant operating system with 64% market share, although Android is slowly gaining moment and currently sits at 33%.

When it comes to desktop we're a bit more egalitarian. Chrome is still our favourite desktop browsers with 41% market share, followed by Internet Explorer (27%) and Firefox (19%).

Location, location

The top thee check-in locations in the country are Sydney Airport (65,273 likes & 706,949 check-ins), the MCG (135,833 likes and 342,388 check-ins) and the domestic terminal at Brisbane Airport (5,882 likes & 341,531 checkin-ins).

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

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Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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