Facebook follows? Retweets? Instagram Likes? What really is the measure of success in a social campaign?
With digital budgets increasing, ROI is becoming more important than ever online. So this week SMK is looking at three ways to measure social success.
KissMetrics is an advanced analytics platform that's slickly designed and easy to navigate (unlike Google Analytics).
The platform works by assigning data sets to individual users, then tracking them from the first point of contact to the last.
So whether your customer is visiting you via mobile or desktop, KissMetrics has them covered. It also offers a range of features to tweak your campaigns including A/B testing.
Once your campaign is over KissMetrics crunches the data to see where you had the most success, and suggests wheat areas to improve to kick even bigger goals next time.
2. Google Analytics
Google Analytics is one of the richest, and perhaps underused, measurement platforms out there. Sure it's easy enough to track monthly visits and popular content, but Analytics has recently released new features aimed at helping brands track and understand conversions.
We're particularly fond of The Customer Journey to Online Purchase, which tracks the areas of your website a customer visits and explores before converting.
It's a great way to see both how your customers are finding you (display ads, blog posts, organic search) and which areas of your site are most successful in bringing them over the line.
True Social Metric's mantra is to calculate and improve the economic impact of social media marketing on your business.
It does this in a number of clever ways: by evaluation the most profitable social channels you're using, competitor analysis, analysing content and finally gleaning data from your audience.
True Social Metrics then collates all this data to give you a clear, concise overview into how your social campaigns are tracking, and earning.
Over 1000 businesses have already signed up and True Social Metrics is currently tracking over 75,000 social pages worldwide.
Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!