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DIGITAL MARKETING NEWS

Number Crunch: Dropbox 2016

Despite stiff competition from major players like Google and Apple, Dropbox remains one of the most popular (and innovative) cloud storage systems out there.

With ever-increasing features for brands, today we’re gazing upwards to see what’s happening at Dropbox.

Drop in

Dropbox was founded in 2007 by MIT students Drew Houston and Arash Ferdowski.

Houston apparently came up with the idea after repeatedly losing his USB flash drive around campus.

Up in the cloud

Today Dropbox has 400 million users – around the same number as Instagram.

Every hour 100,000 new files and links are created on Dropbox, while over a typical day 1.2 billion files are uploaded to the service.

Out and about

Dropbox remains a favourite of global mobile users and is available in 19 languages.

To date the Dropbox Android app has been downloaded over 500 million times.

Company favourite

Dropbox plays well with others.

Over 35 billion MS Office files are stored on Dropbox, and 150,000 companies use the service. 
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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