Facebook has celebrated turning 12 by announcing a new way users can share the virtual love: birthday videos.
Hip hip hooray?
The new Birthday Cam for iOS lets you post a 15 second video greeting to your friends celebrating their big day.
Birthday-themed frames can also be added before being shared on your friend’s wall.
Birthday notifications have become ubiquitous, some might say laborious, as Facebook’s reach has increased.
Through adding a bit more of a personal touch, Facebookers might be more inclined to ramp up their birthday spirit. And Facebook's engagement levels.
The update is now available on Facebook’s iOS app.