[SMK] Social Media Knowledge


Number Crunch: how social spend is increasing

Here at SMK we often report on advertising features being rolled out by social platforms – but how enthusiastically are these updates being embraced by marketers and brands?

Quite enthusiastically, according to a new report from The Creative Group. The report surveyed 300 marketing executives and 100 advertising executives based in the US and found social spend is predicted to go up virtually across the board in 2013.

Here are some of the key takeaways.

More more more

Some 62 per cent of advertising and marketing executives expect businesses to increase their Facebook advertising spend in 2013, an increase from 53 per cent in 2013.

Around half of executives expect similar increases in LinkedIn and Google+ spends, up from 38 per cent and 41 per cent respectively in 2012.


The execs didn't always see eye to eye – with 57 per cent of ad executives expecting an increased Twitter spend, compared to 48 per cent from their marketing counterparts. 

Bigger company, brighter outlook

Responses depended on the size of the company, with executives in larger companies more confident of increased spends.

For example, 74 per cent of marketers employed at companies with 1000 or more employees tipped an increase in Facebook spend, compared to 60 at companies with between 100 – 249 employees. 

To find out more visit creativegroup.mediaroom.com.

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