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Number Crunch: LinkedIn Q2

While Facebook and Twitter continue to duke it out, LinkedIn continues to quietly go about its business of being the place where professionals come to connect.

So as we approach the three-quarter mark of the year, here's how things stand at the most sensible of social networks.

Big base

LinkedIn now has 350 million users, and the number is constantly growing.

In fact, every second two new users sign up to the network.

Logging in to link up

Over one month LinkedIn sees close to 190 million visits.

While the average user spends 17 minutes every month linking in.

Globe-trotting

LinkedIn is one of the most popular global networks, available in over 200 countries.

Over 70% of users reside outside the US.

A thousand words

Looking to get more views on LinkedIn? Consider adding a photo and listing your skills.

Accounts with a profile picture attract 11x more views, while those listing skills get 13x more views.

In demand

The skills currently most likely to get you hired are Statistical Analysis and Data Mining.

And the most overused term? Motivated.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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