While Facebook and Twitter continue to duke it out, LinkedIn continues to quietly go about its business of being the place where professionals come to connect.
So as we approach the three-quarter mark of the year, here's how things stand at the most sensible of social networks.
LinkedIn now has 350 million users, and the number is constantly growing.
In fact, every second two new users sign up to the network.
Logging in to link up
Over one month LinkedIn sees close to 190 million visits.
While the average user spends 17 minutes every month linking in.
LinkedIn is one of the most popular global networks, available in over 200 countries.
Over 70% of users reside outside the US.
A thousand words
Looking to get more views on LinkedIn? Consider adding a photo and listing your skills.
Accounts with a profile picture attract 11x more views, while those listing skills get 13x more views.
The skills currently most likely to get you hired are Statistical Analysis and Data Mining.
And the most overused term? Motivated.