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DIGITAL MARKETING NEWS

Number Crunch: LinkedIn Q2

While Facebook and Twitter continue to duke it out, LinkedIn continues to quietly go about its business of being the place where professionals come to connect.

So as we approach the three-quarter mark of the year, here's how things stand at the most sensible of social networks.

Big base

LinkedIn now has 350 million users, and the number is constantly growing.

In fact, every second two new users sign up to the network.

Logging in to link up

Over one month LinkedIn sees close to 190 million visits.

While the average user spends 17 minutes every month linking in.

Globe-trotting

LinkedIn is one of the most popular global networks, available in over 200 countries.

Over 70% of users reside outside the US.

A thousand words

Looking to get more views on LinkedIn? Consider adding a photo and listing your skills.

Accounts with a profile picture attract 11x more views, while those listing skills get 13x more views.

In demand

The skills currently most likely to get you hired are Statistical Analysis and Data Mining.

And the most overused term? Motivated.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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