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Number Crunch: Millennials

The term millennial gets thrown around like gold dust in digital marketing circles. Millennials are the mysterious golden goose that, once cracked, will reign down all sorts of treasures. And they also like taking lots of selfies.

But how much do we really know about millennials, and how important are they to the digital marketing world?

Read on to find out.

Millennium

Millennials broadly encompasses anyone born between 1982 and 2004. The term refers to people who begun their adult lives at the beginning of the millennial year 2000.

This group also goes by the tags Generation Y and Generation Millennial. 

Millennial moolah

While they've taken awhile to find their stride, millennials now make up the biggest spending demographic. 

They're also more culturally diverse and religiously unaffiliated than any previous generation.

Digital dollars

The average US millennial earns over US$61,000 per annum, and in 2013 millennials parted with US$1.3 trillion in direct spending.

Tech titans

Having grown up with the web, the majority of millennials are very comfortable around technology.  

Millennials adopt new technology 2.5 times faster than previous generations, and a massive 92% of teens are online daily.

They're also mobile – with close to 70% of millennials getting online via a smartphone.

Upbeat message

Millennials tend to seek out experiences, rather than products.
 
Almost 70% of millennials say they crave adventure and respond to positive, upbeat marketing messages. Significantly, 80% of millennials say they want brands to entertain them.

The top five brands for millennials are Nike, Apple, Samsung, Sony, and Walmart.
 

Learn with SMK through December

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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