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Number Crunch: Mobile Marketing

Perhaps more than any other product or category, mobile marketing continues to grow in reach, users, and engagement. 

We're constantly online and on-the-go, which means more opportunities for savvy marketers. 

Here's a look at the state of mobile marketing in the first quarter of 2016.

On-the-grow

We now officially spend  more time on mobile than desktop and other media.

US consumers spend 51% of their online time on mobile, compared to 42% for desktop.

Global reach

Over 80% of internet users now have a smartphone. By comparison, 47% have tablets.

Retail therapy

Users are increasingly referring to their mobiles to research and purchase products. 

Over 80% of shoppers use a smartphone to shop, while brands such as Target are sweetening the deal by luring nearby users with the promise of discounts and free items.

Over 70% of mobile retail searches lead to purchases with one hour.

Search maps

How are users looking for information on their mobiles? Almost half (48%) start on search engines, while 33% use branded websites as their launch points. 

Just over a quarter (26%) use branded apps.

Videos

Videos continue to be a favourite with mobile viewers. 

Video now accouns for 50% of mobile traffic, while over half of mobile users have shared branded videos.
 

Learn with SMK through January

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

January's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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