Perhaps more than any other product or category, mobile marketing continues to grow in reach, users, and engagement. 

We're constantly online and on-the-go, which means more opportunities for savvy marketers. 

Here's a look at the state of mobile marketing in the first quarter of 2016.

On-the-grow

We now officially spend  more time on mobile than desktop and other media.

US consumers spend 51% of their online time on mobile, compared to 42% for desktop.

Global reach

Over 80% of internet users now have a smartphone. By comparison, 47% have tablets.

Retail therapy

Users are increasingly referring to their mobiles to research and purchase products. 

Over 80% of shoppers use a smartphone to shop, while brands such as Target are sweetening the deal by luring nearby users with the promise of discounts and free items.

Over 70% of mobile retail searches lead to purchases with one hour.

Search maps

How are users looking for information on their mobiles? Almost half (48%) start on search engines, while 33% use branded websites as their launch points. 

Just over a quarter (26%) use branded apps.

Videos

Videos continue to be a favourite with mobile viewers. 

Video now accouns for 50% of mobile traffic, while over half of mobile users have shared branded videos.