[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: Netflix

While Netflix has yet to officially launch in Australia, it's been busy winning over the rest of the world with its video on demand.

Slated to arrive on our shores later this year, here's what we can expect when the video giant finally lands.

Neflix-tory

Netflix was first launched back in 1997, and went public in 2002.

Today Netflix has 50 million subscribers in 40 countries, although most of these (36 million) are in the US.

In a typical month over 1 billion hours of video is viewed on Netflix.

Binge watching

As opposed to traditional TV viewing, Netflix can encourage binge watching (the watching of entire series over a short amount of time).

Over half (61 per cent) of Netflix users admit to binge watching at least once a month.

House of Cards

Netflix is also an award winner, of sorts. The platform released the political thriller House of Cards, which became the first online television show to win an Primetime Emmy.

In fact, it won three of them. 

Ratings ruler

While YouTube dominates online video, Netflix is no couch potato.

Some 38% of US users say they most often watch online video on YouTube, with 33% citing Netflix as their viewing platform of choice.

Petabyte

All that video takes up a lot of storage space, as the average users downloads 45 gigs of data every month.

Netflix's library currently holds over a petabyte of data. How much is a petabyte? 1000 terabytes, or 1 quadrillion bytes.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment