Video's been big for a long time on social, and with Facebook announcing it will launch Video Ads in April we though it timely to have another look into the busy world of online video.

Social screens

Virtually every social network has a video component these days, whether it's a six-second Vine video or a 15-second Instagram clip. 

And videos work a treat when it comes to engagement.

Facebook posts with videos are 12x more likely to be shared than text-only posts, while Twitter posts with videos are 15 per cent more likely to be retweeted.

YouTube

YouTube isn't just the domain for Bieber and kittens. It's also the place to go if you want some mind blowing stats. 

A few to wit: 4 billion videos viewed every day, 100 hours of video uploaded every minute, 1 billion average daily mobile views.

Besides all the big numbers, YouTube is also offering features such as Channels, which encourage brands to attract more followers by producing higher quality content.

Linking in

Videos don't just look good, they're also good for building SEO. 

Google owns YouTube, and Google really likes it when you play in their garden.

Unsurprisingly, Google's recent Penguin Two update ranks websites with rich media like photos and videos higher in search results. 

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