A few weeks ago we looked at Meerkat, the original live-streaming app. 

In the interests of balance today we're drilling down into Periscope, the Twitter-owned answer to live-streaming on-the-go.

Stream of thought

Periscope was developed by Kayvon Beykpour and Joe Bernstein.

Soon after Meerkat launched at this year's SXSW, Twitter announced it had acquired Periscope for a tidy US$100 million. 

The announcement saw 1 million new users sign up to the fledgling app.

Bright lights

Less than six months since launching, Periscope has 10 million users globally, with 2 million use the app daily.

Over a typical day, these users collectively watch over 40 years of live video streams.

Forging its own path

While Periscope owes much of its success to Twitter, the app is also forging its own path.

Users no longer need a Twitter account to become Periscope customers.

Brand backing

Brands have begun using Periscope in a number of ways.

Nissan live-streamed the launch if its 2016 Maxima at the New York Auto Show, while Target used the app to showcase its new Lilly Pulitzer line. Over 90% of the collection sold out in less than a week.

Celebs aren't Periscope-shy either. Eva Longoria used a live-stream to promote her bedding range at JC Penny. 

if you use Periscope in your marketing plan, let us know in the comments.