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Number Crunch: Pinterest 2016

Pinterest continues its march from the place of all pretty things to serious platform for marketers.

With one of the most engaged and well-heeled audiences going around, expect more monetisation options over the next twelve months from Pin-Central.

Pin to play

Pinterest is the new kid on the social block –  being launched in 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp.

A year later Pinterest was among the top ten social networks, driving more referral traffic to retailers than YouTube, LinkedIn, and Google+.

Pine or pin?

These days Pinterest has over 176 million registered users, and 100 million active users.

Interestingly, the majority of these users (66%) say they pin content that inspires them.

Picture perfect

While Pinterest remains most popular in its native US, the platform is continuing to grow across international markets.

In 2015 Pinterest growth outside the US increased 135%. Canada is the second largest market is terms of users, while Chinese users generate the most business.

Australia has the fourth largest global Pinterest audience.

New day

Perhaps more than any other platform, content on Pinterest changes depending on the day of the week.

Fitness is most popular on Monday, Tech on Tuesday, Quotes on Wednesday, Fashion on Thursday, Humour on Friday, Travel on Saturday, and DIY Crafts on Sunday.

Half life

It's worth noting over 80% of content on Pinterest are repins.

However unlike Facebook posts, repins are long-lived: typically taking 3.5 months to garner 50% of their engagement. 

Ever wondered what the most repinned words on Pinterest are? Recipe, chicken, minutes, bake, cake, and cheese.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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