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Number Crunch: Pinterest 2016

Pinterest continues its march from the place of all pretty things to serious platform for marketers.

With one of the most engaged and well-heeled audiences going around, expect more monetisation options over the next twelve months from Pin-Central.

Pin to play

Pinterest is the new kid on the social block –  being launched in 2010 by Ben Silbermann, Paul Sciarra and Evan Sharp.

A year later Pinterest was among the top ten social networks, driving more referral traffic to retailers than YouTube, LinkedIn, and Google+.

Pine or pin?

These days Pinterest has over 176 million registered users, and 100 million active users.

Interestingly, the majority of these users (66%) say they pin content that inspires them.

Picture perfect

While Pinterest remains most popular in its native US, the platform is continuing to grow across international markets.

In 2015 Pinterest growth outside the US increased 135%. Canada is the second largest market is terms of users, while Chinese users generate the most business.

Australia has the fourth largest global Pinterest audience.

New day

Perhaps more than any other platform, content on Pinterest changes depending on the day of the week.

Fitness is most popular on Monday, Tech on Tuesday, Quotes on Wednesday, Fashion on Thursday, Humour on Friday, Travel on Saturday, and DIY Crafts on Sunday.

Half life

It's worth noting over 80% of content on Pinterest are repins.

However unlike Facebook posts, repins are long-lived: typically taking 3.5 months to garner 50% of their engagement. 

Ever wondered what the most repinned words on Pinterest are? Recipe, chicken, minutes, bake, cake, and cheese.
 

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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