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Number Crunch: Tumblr 2015

Long a favourite of the lucrative millennial market, Yahoo-owned Tumblr is gradually expanding its offering for brands in 2015.

Here's how things look today at the micro-blogging platform.

Tumble dry

Tumblr was launched in 2007 by web developer and entrepreneur David Karp, who was interested in tumblelogs (a term for short-form blogs).

Within a fortnight the platform had 75,000 users. Six years later Yahoo bought Tumblr for US$1.1 billion.

Teen dream

Today there are 420 million Tumblr users around the globe, who generate 75 million posts daily.

There are currently 248 million blogs live on Tumblr, while the platform has hosted over 116.9 billion posts since first launching.

Young guns

Tumblr is most popular with teens and 20-somethings, with most Tumblr users aged under 25 years.

Every day Tumblr sees 120,000 new sign ups. 

Long shelf life

Unlike many of its rivals, content can enjoy a relatively long life on Tumblr.

One third of posts are reblogged (shared) 30 days after being posted, while the average post is reblogged 14 times.

Brand handstand

In June 2012 Tumblr partnered with Adidas to launch its first brand advertising campaign.

While Apple chose Tumblr to make its social media debut when promoting the iPhone 5c.
 

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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