[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Number Crunch: Tumblr 2015

Long a favourite of the lucrative millennial market, Yahoo-owned Tumblr is gradually expanding its offering for brands in 2015.

Here's how things look today at the micro-blogging platform.

Tumble dry

Tumblr was launched in 2007 by web developer and entrepreneur David Karp, who was interested in tumblelogs (a term for short-form blogs).

Within a fortnight the platform had 75,000 users. Six years later Yahoo bought Tumblr for US$1.1 billion.

Teen dream

Today there are 420 million Tumblr users around the globe, who generate 75 million posts daily.

There are currently 248 million blogs live on Tumblr, while the platform has hosted over 116.9 billion posts since first launching.

Young guns

Tumblr is most popular with teens and 20-somethings, with most Tumblr users aged under 25 years.

Every day Tumblr sees 120,000 new sign ups. 

Long shelf life

Unlike many of its rivals, content can enjoy a relatively long life on Tumblr.

One third of posts are reblogged (shared) 30 days after being posted, while the average post is reblogged 14 times.

Brand handstand

In June 2012 Tumblr partnered with Adidas to launch its first brand advertising campaign.

While Apple chose Tumblr to make its social media debut when promoting the iPhone 5c.
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

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Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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