[SMK] Social Media Knowledge


Number Crunch: Twitter

Twitter probably tests more new features than anyone else as it continually evolves, tweaks and adjusts to the constantly shifting sands of social tastes.

So today we're venturing beyond the retweets into some hard Twitter stats.

Numbers game

By some counts Twitter now has over 1 billion users, yet many of these are inactive, or lurker, accounts. 

However Twitter still has a very respectable 302 million monthly active users, and 100 million daily users.

Follow me

The average Twitter user has 208 followers, and spends 170 minutes every month on the platform.

Almost one third of Twitter users are aged 15 – 34.

Silence isn't golden

Lurkers (inactive accounts) remain a problem for Twitter.

Around 44% of Twitter accounts have never sent a single tweet, while 43% of Twitter accounts haven't sent a tweet in the past year.


Twitter is the most popular platform with world leaders.

Some 80% of world leaders have a Twitter account, with US President Barack Obama the most popular – despite valiant efforts from @MrKRudd.


Learn with SMK through August 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

August SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Ecommerce & Social Commerce Essentials on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 Ecommerce and social trends, tools, challenges and opportunities
  • Module Two: Driving high-quality traffic to your online store that converts via Search, social, email and more
  • Module Three: Harnessing the power of Customer Relationship Management (CRM) to boost ROI
  • Module Four: Maximising social commerce opportunities within Facebook, Instagram, TikTok & YouTube

2022 Facebook Marketing Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Facebook Marketing trends, benchmarks & opportunities
  • Module 2: Engaging Facebook users within the News Feeds & beyond
  • Module 3: Creating high-performing Facebook Ads campaigns
  • Module 4: Messaging, Events, Influencers, Groups & Commerce

Leave a Comment