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Number Crunch: YouTube

Everyone knows YouTube is practically synonymous with the term video when it comes to online content, as the platform gradually moves from home movies to a more monetised model.  

A new infographic from Empower Network gives a new slant into the current state and stats of the world's leading video platform.

Early days

In April 2005 history was made when the first ever YouTube clip was uploaded, titled “Me at the zoo“. 

Back then a modest 65,000 videos were viewed every day on YouTube. Today that figure is over 2 billion.

Young Americans

While YouTube is available in 19 countries and 12 languages, the US still accounts for over 70 per cent of all YouTube users.

Of these, over half are under 20 years old. 

The median strip

The average user spends 15 minutes on YouTube every day, and every minute 24 hours of footage is uploaded to the platform.

YouTube now uses the same amount of bandwidth the entire internet did in 2000.

In fact, you'd have to live to the ripe age of 1000 to watch all the content currently on YouTube.

Bieber fail

The most unpopular video on YouTube is Rebecca Black's Friday, and the most disliked person is Justin Bieber.

Maybe he should stick to Twitter.

To find out more visit empowernetwork.com.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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