[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

PayPal + MailChimp = Business in a Box

MailChimp has joined the roster of partners that PayPal have on board for their Business In A Box offering.

Free out of the blocks

With a logo that looks a bit Dropbox-ish, Business In A Box is a pre-packaged set of services—curated by PayPal—to accelerate the user’s journey to online selling. PayPal call it a ‘one-stop-shop’ for online selling.

MailChimp is the sixth brand to join PayPal’s Business In A Box program, with GoDaddy, Quickbooks, Shopify, WooCommerce and Xero also on board. It does not include Dropbox.

Pay of the partners

PayPal charges no upfront fee for the services provided as part of the Business In A Box package. Instead, they take commission of every transaction.

Most Business In A Box partners have free offerings for starters, with businesses graduating to their paid plans as they achieve scale.

For their part, MailChimp offer free services to Business In A Box users for ‘up to 2,000 subscribers’. In fact, consumers can get the same offer by going directly to MailChimp.

As MailChimp’s not-exclusive offer makes clear, Business In A Box is more like a cross-promotion than any true integration.

Does the convenience of packaged services from multiple providers appeal, or do you prefer to shop around separately for each component to get the best for your campaigns?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU