[SMK] Social Media Knowledge


LinkedIn goes Real-Time, for Real

Amongst LinkedIn’s handy daily tips, the platform is sharing its best practices when it comes to connecting with Active Status users.

Strike when the iron is…green!

“Knowing the right time to reach out is key,” according to LinkedIn Communications Specialist Julie Inouye, “so make sure your connections are available and active on LinkedIn when sending a note.”

Look to the status dot to ensure a fellow LinkedIn member is online, or if you’d prefer a little rhyme, if the light is green, the member is on scene.

Why the reminder?

According to LinkedIn, over one-third of users found employers through conversations sparked over LinkedIn message.

What may seem like handholding into familiar territory is only half-true. LinkedIn is simply affirming they’ve gone live and are a full-fledged social media app, a transition so smooth you can barely see the seams.

So go on, say g'day. It could lead to something wonderful.

What do you think about LinkedIn’s evolution into real-time communication? Could other apps learn from the LinkedIn model? Let us know what you think in our comments section.


Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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