Pinch-and-zoom is a simple feature that Pinterest probably should have had for a long time. Now, it has.

Discoverable detail

Pinterest is continuing to make ideas and products discoverable by implementing a pinch-and-zoom functionality that many readers will be surprised did not already exist. It’s no surprise that it's one of their most requested features.

It’s an important extra, better late than never.

Imagine interior design photos of a kitchen: pinch-and-zoom of hi-res images will let people discover more (in terms of detail and products) than ever before.

Target quality

Pinterest wants people to upload high-quality photography. And, if you’re going to have all those pixels stored on your server, you want it to benefit users. So, those pixels must be visible on screen, at least some of the time.

Pinch-and-zoom lets users enhance visible details in hi-res images and justifies high-quality uploads by photographers and marketers.

Grand scheme

With pinch-and-zoom, Pinterest ups the ways pinners can interact with discovered content, and might smooth journeys to potential purchase.

In its core areas like image discovery, consumption and appreciation, Pinterest must keep up with the Joneses. As Instagram and Snapchat race through feature releases, Pinterest must pick and choose its battles to remain competitive.

Does pinch-and-zoom in Pinterest motivate you to change your photography strategy?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.