[SMK] Social Media Knowledge


Pinch-and-Zoom on Pinterest

Pinch-and-zoom is a simple feature that Pinterest probably should have had for a long time. Now, it has.

Discoverable detail

Pinterest is continuing to make ideas and products discoverable by implementing a pinch-and-zoom functionality that many readers will be surprised did not already exist. It’s no surprise that it's one of their most requested features.

It’s an important extra, better late than never.

Imagine interior design photos of a kitchen: pinch-and-zoom of hi-res images will let people discover more (in terms of detail and products) than ever before.

Target quality

Pinterest wants people to upload high-quality photography. And, if you’re going to have all those pixels stored on your server, you want it to benefit users. So, those pixels must be visible on screen, at least some of the time.

Pinch-and-zoom lets users enhance visible details in hi-res images and justifies high-quality uploads by photographers and marketers.

Grand scheme

With pinch-and-zoom, Pinterest ups the ways pinners can interact with discovered content, and might smooth journeys to potential purchase.

In its core areas like image discovery, consumption and appreciation, Pinterest must keep up with the Joneses. As Instagram and Snapchat race through feature releases, Pinterest must pick and choose its battles to remain competitive.

Does pinch-and-zoom in Pinterest motivate you to change your photography strategy?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment