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Pinterest expands its Marketing Partners

Visual storytelling and the ability to measure its effectiveness has become a mainstay for advertisers, so Pinterest is announcing new creative development tools for brands.

Artful lightning in a bottle

Creative PMPs (Pinterest Marketing Partners) are planned to allow businesses to scale how they create Pinterest content and integrate with the existing inhouse marketing specialists.

Some of the Pinterest development tools include Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy, and The Online Studio.

Best Practices

As is tradition, the Pinterest Creative Strategy team has also shared an updated guide to best practices, and users can now connect with up to 10,000 professionals to organise and execute their campaign.

According to the platform, 90% of weekly pinners use Pinterest when making a purchase decision with 78% citing brand pins as useful.

A complete directory of PMPs can be found here. 

What are your thoughts on the latest PMPs at Pinterest? Do you use the app before making a purchase? Let us know what you think in our comments.

 

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