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DIGITAL MARKETING NEWS

Pinterest expands its Marketing Partners

Visual storytelling and the ability to measure its effectiveness has become a mainstay for advertisers, so Pinterest is announcing new creative development tools for brands.

Artful lightning in a bottle

Creative PMPs (Pinterest Marketing Partners) are planned to allow businesses to scale how they create Pinterest content and integrate with the existing inhouse marketing specialists.

Some of the Pinterest development tools include Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy, and The Online Studio.

Best Practices

As is tradition, the Pinterest Creative Strategy team has also shared an updated guide to best practices, and users can now connect with up to 10,000 professionals to organise and execute their campaign.

According to the platform, 90% of weekly pinners use Pinterest when making a purchase decision with 78% citing brand pins as useful.

A complete directory of PMPs can be found here. 

What are your thoughts on the latest PMPs at Pinterest? Do you use the app before making a purchase? Let us know what you think in our comments.

 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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