[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Pinterest gets cooking with new Rich Pins update

How long does it usually take to decide what's for dinner? You're hungry and your kitchen is full, but nothing comes to mind.

You'll still have a choice to make, but Pinterest's new Rich Pins update will speed up the process from idea to 'I'm full'.

What's the next step?

Recipe Pins and Movie Pins have had their functionality boosted to include more information directly on the pins, matching the likes of Article Pins and Place Pins.

Users can now find ingredients, cooking times and more without needing to click and click again as Recipe Pins heat up.

And since we all love catching dinner and a flick, Movie Pins can now show cast members, ratings, and reviews to help users find the best film to watch.

Lock them in

Pinterest expects the update to double the number of Recipe Pins to around 4 billion, while Movie Pins already number 33 million.

The company already sees a large majority of food-related Pins saved through their mobile and tablet apps, and the data-rich Pins will keep users browsing around the app and website longer.

For more information on how, visit Pinterest's Business Page.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

LinkedIn Video Up 38%

LinkedIn Video Up 38%

Video content is becoming increasingly important on LinkedIn. Watch…

Video content is becoming increasingly important on LinkedIn. Watch…