[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Pinterest Local Search goes Global

In a boon for all Pinterest users not based in the US, the platform's Localised Search feature has just been launched for global users.

Pins across the planet

Pinterest announced the news in a blog post. 

"Pinterest Search results are now customized by language and country, to help international Pinners find local Pins that are more familiar and relevant to them."

Pinterest used the example of a German-based user searching for cake-basking ideas. Under the update this user will now be shown local Pins about decorating ideas, while both the Pin descriptions and the sites the Pins link to will be in German. 

Local love

Pinners based in France, Germany, Japan and Portugal also have access to trending searches based on their country data and an international spell check.

Pinterest says international users have already pinned twice as many localised pins when they search, and spend more time on the Pin's source link after clicking-through.

With half of Pinterest's 100 million users based outside the US, expect more local Pins popping up soon.
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU