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Pinterest’s new Promoted Pins

Pinterest has released a bunch of new adverting Pins. Here's what you need to know.

Pinning pays

There are three new Promoted Pins: one-tap, video, and app.

Tapping a one-tap Pin takes users from their feed directly to your website, so they can learn more about products. Pinterest says so far twice as many Pinners are finding items via these new Pins.

Alas, one-tap Pins are only available to select businesses for now.

Video Pins

Video Pins are essentially embedded videos, meaning you can watch the entire clip on Pinterest without being redirected to another site. This should make for a more seamless viewing experience.

Viewers will also  be able to purchase items featured in the video.

Finally, App Pins are designed to let users discover more about apps, and the app-makers they're most interested in. These Pins link directly to your store so apps can be downloaded immediately.

Brave New World

Until now Promoted Pins were only available in the US. Now they're branching out to UK users, with a broader global rollout promised by Pinterest soon.

Stay tuned. And pinning.

Learn with SMK through March

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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