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RAMS Rocks with Raymond

Finance company RAMS has launched 'Rock with Raymond', a Facebook competition asking users to audition for a spot in brand ambassador Raymond's new band The Rams.

Music and lyrics

The competition is run via Raymond A Ram's Facebook Page and features a YouTube video of Angry Anderson auditioning for The Rams.

Users can submit their own audition video for the chance to win $5000 in a RAMS Saving account (and online glory).

RAMS fans who are more sheepish can go in the running to win $200 by suggesting a new rap name for Raymond.

Financing via Facebook

RAMS has operated Raymond A Ram's Facebook Page 12 months and page currently has over 7000 fans.

Rock with Raymond is the largest social media campaign RAMS has run to date, and follows the trend of large financial institutions moving towards interactive campaigns to attract consumers.

CommBank recently met mixed response from its Ode to Can campaign, while NAB recently ran the successful 'NAB Stand-Ins' in the lead up to the AFL Grand Final.

Channels

Rock with Raymond runs until November 12 and is being promoted through Facebook advertising, the @RAMS_AU Twitter account using the #raymondrocks hashtag and radio promotion.

Check out SMK’s upcoming industry leading training courses in: Melbourne, Sydney, Brisbane, Perth, Canberra, Auckland, Adelaide and Wellington.

Also, browse through hundreds of online social media video tutorials on eSMK Facebook, Twitter, LinkedIn, YouTube and more!!

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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