[SMK] Social Media Knowledge


Reddit pivots to become a social network. Are you ready?

Reddit is slowly but surely attempting to re-invent itself as a social network. Are you Reddit-ready?

Reddit all about it

Reddit is best known as an online community where content is discussed and aggregated, based on up-votes.

Basically, users create a post and the more up-votes (similar to Likes) it receives, the further up Reddit’s home page it shoots.  

Top spot on the home page is the golden goose for Redditors, however there are thousands of pages (called sub-reddits) dedicated to topics ranging from science to handbags and beards.

Reddit bills itself as “the front page of the internet”, but it’s also faced controversy after the site was briefly overtaken by alt-right content during the US Presidential Election.

Now Reddit is cleaning up its act and going mainstream. Here’s what you need to know.

Mobile ready

Reddit now has profile pages, which include the ability to follow other users. There’s also now location tagging, powered by Foursquare.

While brands have had mixed results on Reddit in the past, the site has over 250 million users, over 850,000 sub-reddits, and is active in more than 200 countries.

That's a broad church. And considering Reddit is owned by Conde Nast, expect more social features in the pipeline.

Have you used Reddit for personal or business use? Let us know what you think of its social pivot in the Comments.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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