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Reddit pivots to become a social network. Are you ready?

Reddit is slowly but surely attempting to re-invent itself as a social network. Are you Reddit-ready?

Reddit all about it

Reddit is best known as an online community where content is discussed and aggregated, based on up-votes.

Basically, users create a post and the more up-votes (similar to Likes) it receives, the further up Reddit’s home page it shoots.  

Top spot on the home page is the golden goose for Redditors, however there are thousands of pages (called sub-reddits) dedicated to topics ranging from science to handbags and beards.

Reddit bills itself as “the front page of the internet”, but it’s also faced controversy after the site was briefly overtaken by alt-right content during the US Presidential Election.

Now Reddit is cleaning up its act and going mainstream. Here’s what you need to know.

Mobile ready

Reddit now has profile pages, which include the ability to follow other users. There’s also now location tagging, powered by Foursquare.

While brands have had mixed results on Reddit in the past, the site has over 250 million users, over 850,000 sub-reddits, and is active in more than 200 countries.

That's a broad church. And considering Reddit is owned by Conde Nast, expect more social features in the pipeline.

Have you used Reddit for personal or business use? Let us know what you think of its social pivot in the Comments.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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