[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Report: Facebook in Australia 2014

A nifty new report sheds light on how Australians have used Facebook in 2014. Here are the highlights.

Face off

The Facebook Performance Report – 2014 End of Year Edition from The Online Circle measured engagement from 1 January to 30 November this year. The report covers 25 categories, 20 industries and 250 brands.

Engagement

Radio stations are kings of engagement. Hit107 has the most engaged Facebook fan base, followed by Fifi and Dave, 2Day FM, Australia.com and Hot FM Mackay.

Fan base

With 6.2 million followers, Australia.com has the most fans in the land.

Coming in second place are venerable pair Bananas in Pyjamas (2.9m fans), Hamish & Andy (2.2m fans) and Sydney.com (1.6m fans).  

Brand base

TV Shows, Airlines, Travel and Tourism, and Retail – Fashion are the top industries when it comes to fans.

However when it comes to engagement Radio, News and Magazines and TV Shows are the front runners.

FMCG

Coca-Cola Australia remains top dog in the FMCG sector, with over 1 million fans.

Making up the top three are V Energy Drink Australia (551,158 fans) and Slurpee Australia (452,310 fans).

Automobiles

It's the age-old question: Holden or Ford. When it comes to Facebook Aussies overwhelming vote for the former, with Holden boasting over 450,000 fans to be named the most popular automotive manufacturer.

Making up the top three is Hyundai Australia and Mercedes-Benz Australia. Ford Australia comes in at twelfth position. 

To find out more visit theonlinecircle.com.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download SMK's Facebook Marketing Best Practice Guide Program. This FREE program has been put together to help businesses and organisations keep up to date with best practice surrounding the five major principles of Facebook marketing. A MUST for every marketer!

Learn with SMK through November

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU