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Report: Social now drives most referral traffic

A new report reveals that social media is now the prime driver of referral traffic.

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The report from Shareaholic found that in the fourth quarter of 2014 social media accounted for 31.24% of referral traffic, up from 22.74% for the same period in 2013.

According to Shareaholic's data this places social ahead of SEO, 

Breakdown

It should surprise no-one that Facebook continues to lead the social pack, accounting for almost 60% of referral traffic.

Perhaps more surprising is the revelation that Pinterest was the only other platform to experience an increase in referral traffic year-on-year, with a 5.82% boost.

Downward swing

On the other side of the tracks, Twitter's traffic fell by 27.03% and StumbleUpon by 42.17%.

But perhaps most telling is that YouTube's referrals dropped a massive 93.24%.

LinkedIn, Reddit and Google+ remained relatively constant through the period.

To find out more visit blog.shareaholic.com. 
 

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