[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Report: Social now drives most referral traffic

A new report reveals that social media is now the prime driver of referral traffic.

Sharing is caring

The report from Shareaholic found that in the fourth quarter of 2014 social media accounted for 31.24% of referral traffic, up from 22.74% for the same period in 2013.

According to Shareaholic's data this places social ahead of SEO, 

Breakdown

It should surprise no-one that Facebook continues to lead the social pack, accounting for almost 60% of referral traffic.

Perhaps more surprising is the revelation that Pinterest was the only other platform to experience an increase in referral traffic year-on-year, with a 5.82% boost.

Downward swing

On the other side of the tracks, Twitter's traffic fell by 27.03% and StumbleUpon by 42.17%.

But perhaps most telling is that YouTube's referrals dropped a massive 93.24%.

LinkedIn, Reddit and Google+ remained relatively constant through the period.

To find out more visit blog.shareaholic.com. 
 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU