[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Facebook update lets marketers target expats

Looking to reach some of Facebook's 1.2 billion users around the globe? Now you can more easily with an update allowing marketers to reach expats via targeted ads.

All abroad

Facebook announced the update is aimed at delivering more targeted content to the 92 million expat Facebook users.

"People living abroad use Facebook to connect with friends and family back home, sharing key life milestones and everyday moments alike. 

"And expats aren’t just using Facebook to keep in touch with people. Brands, organisations, celebrities and news outlets also offer a vital connection to home," Facebook explained.

It's a wide world

When running an ad campaign, marketers are now able to target expats living in a certain country, and even users who originate from a specific nation.

For example, marketers can now target Indian users living in South Africa. 

At present targeting of nationalities is limited to users from Brazil, Indonesia, China, India and South Africa. 

Spread the word

Facebook says the feature has already yielded results. Etihad Airways used expat targeting to reach 27 million Hindus living abroad ahead of Diwali, one of the biggest holidays in the Hindu calendar.

Etihad reached over 500,000 Hindus using expat targeting, which resulted in 700 booking and a 50X return on investment.

Expat targeting is now available globally with all Facebook ads interfaces and the API. 

To find out more visit facebook.com/business
 

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment