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Sad Q1 for Snapchat

Snapchat’s latest numbers are the least favourable they’ve ever been with a 15% fall in shares within the first quarter of 2018.

Frowny Ghost

Snapchat's shareholders are not excited by the slowed 2.3% growth, compared to the 5.05% of Q4. The platform only reached 187 million daily users, according to the latest posted quarterly earnings.

Wall Street had predicted a $244.5 million in revenue for Snapchat, which only managed $230.7 million – along with an adjusted EPS loss at $0.16 on the dollar.

According to Snapchat CEO Evan Spiegel, “our March average was lower, but still above our Q4 average,” which does not mask the fact the Snapchat’s userbase shrunk for the first time.

Trouble in the wind?

Snapchat may have difficulty finding footing to surpass the 300 million daily user mark of Instagram Stories, or WhatsApp’s 450 million Status users, both of which have poached Snapchat innovations.

The company’s share price also took a hit, falling 15% to finish at $12. To counter, Snapchat’s Snap Pro for Business could bring high-profile users to the app and in turn more followers.

Have you noticed less enthusiasm over the use of Snapchat? What do you think of the app’s future? Give us your two cents in the comments below.

Learn with SMK through February

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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