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Salesforce: State of Sales Report 2017

Salesforce has released its second annual State of Sales report, giving a glimpse into the latest global facts and figures. 

Here are the key takeaways.

Agility first

Salesforce surveyed 3100 global sales professionals for its report, which shows 55% of high-performing sales teams regularly reach out to their customers, compared to 30% for moderate performers and 14% of under performers.

Half of high-performing teams are available on multiple channels, and are 2.9X more likely than under performers to say they're available anytime for customers.

Collaboration

Teamwork is a constant feature for the top ranked respondents.

Almost three quarters of sales professionals say collaborating across departments is absolutely critical. While 76% of high performing teams rate their collaboration between customers and partners as 'outstanding' or 'very good'.

These teams are 2.7X more likely to say it's 'absolutely critical' to connect with customers using online communities.

Overall, Salesforce found that teams experienced the greatest success when they mixed personal interactions with technologies that scale.

To read to full report click here.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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