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Skype cosies up to brands

Skype is looking to build closer relationships with brands as it evolves from a video calling service to a broader entertainment platform.

Calling in favours

According to a recent report by Marketing Week, Skype is now looking to create custom content for brands and engage with its 300 million users. 

“We want to create experiences with our marketing that our users can share. We’re looking to put Skype into your passion, whether that be music or sports, and make it part of everyday conversation,” explained Linda Summers, Skype’s director of product marketing.

Ringing up the content

Skype has long offered advertising on its platform, and has recently created branded content with ESPN that saw prominent athletes talking via Skype to sports fans.

Skype has also been working with TV manufacturers to integrate Skype into smart TVs. An offshoot of this arrangement was the recent “Cool My Couch” campaign, which ran saw Skype partner with Samsung to offer users a new smart TV.

With Microsoft's considerable assets bankrolling Skype's new venture, expect to hear more about Skype's new content campaigns soon. 

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