[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Smart reply comes to LinkedIn

LinkedIn has announced it's adding predictive smart reply technology to its messaging platform.

Machine learning to help you chat

LinkedIn Product Manager Arpit Dahariwal revealed the new messaging feature will be available in English, with other languages to be added down the road.

The feature will use AI to craft replies based on the message you receive. The smart reply feature will produce up to three responses relevant to the context of the current conversation.

For example, if a colleague messages you to ask if you are available for coffee, the app can then generate three answers such as “Yes I am,” “What time?” and “Sure!”

Refining answers

LinkedIn made it clear that tailoring accurate and context appropriate replies will be an ongoing process, adding more predictive responses.

Over the coming weeks, the professional social platform will be able to not only suggest “Thanks” but personalise the message as “Thanks, Joe” or “Thanks, Sarah,” and so on.

With the increased popularity of machine learning, automated responses are becoming less clunky and more natural, which could make texting as efficient as ever.

Smart reply will be available on both the mobile app and the desktop site. "Thanks for reading, Joe."

Are you excited for automated suggested responses? Give us your thoughts in the comment section below.

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment