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DIGITAL MARKETING NEWS

SMK App of the Week: LinkedIn Students

LinkedIn has announced the roll-out of a new app for university graduates about to enter the job market: LinkedIn Students.

A new direction

LinkedIn is making a priority of attracting younger users to their platform and Students represents a bold step in that direction.

Befitting its name, Students has a variety of tools that LinkedIn says will make job hunting easier for graduates.

School’s Out

LinkedIn has recognised that students, because they’re still focusing on their education, may not be as familiar with LinkedIn as a useful tool for job hunting and professional networking.

When school’s out, LinkedIn will hope that their new app will help smooth that transition from student to professional—landing them a new generation of users in the process. 

Features

Set to launch for both iOS and Android, the app:

  • Suggests potential roles based on a user’s education
  • Highlights companies that are hiring graduates from their school
  • View the profiles of recent alumni sharing their qualifications
  • Shows job listings specifically chosen for their qualifications and year of completion

At its initial release, Linkedin Students will only be available to users in the US, but you can expect a wider release over coming months.

To find out more, visit the LinkedIn blog.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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