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SMK’s app of the week: BuzzSumo

As strong as your content marketing game is, we can always use a little extra help.

BuzzSumo, a web-based tool with free and paid options, lets you discover how particular topics are tracking online.

Who's searching what?

Rather than guess what headlines and content might work in your brand's area, a BuzzSumo search of topic keywords will break down which articles, pages and posts are being shared the most.

The results show shares on Facebook, LinkedIn, Twitter, Pinterest and Google+, and as you scroll down the list you might notice a particular website posting strong results.

BuzzSumo lets you search by domain, too, so you can find out what particular websites are doing right.

Discover the influencers

One of the features attached to search results details who is sharing the content on Twitter, with information showing those users' influence on the topic.

The paid options allow marketers, among performing content reports and comparisons, to search unlimited keywords and topics.

The Pro plan offering 10 alerts and 10 Trending feeds to track topics or brands automatically and effectively.

To find out more visit buzzsumo.com.

Learn with SMK through February

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

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SMK Editor

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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