[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK’s app of the week: LinkedIn

Here at SMK we're big fans of LinkedIn, so this week we wanted to showcase the various handy features that come with the platform's four handy apps for iOS and Android.

LinkedIn for phone

The most popular LinkedIn app for iOS and Android, this flagship app features a sleek design and all the major features of LinkedIn for desktop.

You can connect with LinkedIn's 300 million members, stay on top of industry news, update your profile, follow Influencers, join groups and view and save recommended jobs.

LinkedIn for iPad

LinkedIn recently revamped its iPad app, which now features an elegant design and improved search functions. 

The app boasts much of the same functionality as its smartphone counterpart, while videos and photos are larger and more aesthetically pleasing to view.

Contacts

As the name implies, this app hosts all of your contact information in one place.

Contacts allows you to access metrics such as relationship history and job changes, while reminders will mean you'll never miss sending a birthday message again. 

Pulse

As LinkedIn moves away from an online resume site to a fully fledged platform and publisher, it's ramping up its efforts to deliver high-quality content. 

Pulse is an award-winning app that lets users keep their finger on – you guessed it – the pulse of breaking news.

You can set up a custom news feed so you're getting the best curated content from around the globe, which can then be shared with your network. 

To find out more visit linkedin.com/mobile

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Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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