[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

SMK’s app of the week: WordPress

WordPress is probably the world's best blogging platform, both for its versatility and ease of use.

And as part of its clever offering WordPress provides a useful app that allows you to publish, edit and moderate blog posts on the go.

Word up

While you can access the backend of your WordPress site using a browser on a mobile device, the experience is a bit clunky. 

By contrast the newly upgraded WordPress app provides a clean interface that allows you to make changes easily.

We found the iPad app much easier to manage than its iPhone counterpart, but this was due to space constrictions rather than different functionality. 

Manage and moderate

While the app doesn't cater for every WordPress feature or allow plug-ins, it covers all the major bells and whistles you'll need when on the move.

These include managing blog posts and moderating comments, especially handy when you need to post about breaking news or respond to comments in a timely manner. 

Blog all about it.

The app also allows you to see how your blog post will appear in browsers before publishing, and features a side bar with all the desktop functionality including links to posts, pages, comments and analytics.

You can also follow other blogs via the app, and if you're feeling inspired you can even create a WordPress blog from the app itself!

Best of all, like WordPress itself the app is free. To find out more visit wordpress.org/mobile

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE Social Media Policy Research Paper – worth $495. This FREE in-depth 17 page paper features insights from both communications and legal experts at the likes of: National Australia Bank (NAB), Edelman, Corrs Chambers Westgarth, Social@Ogilvy, SMK – Social Media Knowledge, The Victorian Electoral Commission. Or visit www.smk.net.au/downloads for details.

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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