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DIGITAL MARKETING NEWS

Snapchat adds Weather Effects to Snap Map

As Facebook continues to make announcement after announcement, (not the least of which being Instagram’s IGTV), Snapchat is staying current with more intimate and geo-local Snap info.

What’s it like where you are?

Fun animations based on the weather your friends are experiencing can be seen when users zoom in on someone’s Bitmoji, revealing animated raindrops, sunshine, etc.

But Snapchat isn’t stopping at just weather effects, they also want to add event-related animations such as confetti for parties, and holiday-themed effects.

Privacy Problems

Imagine real-world animated updates regarding weather, fires, floods, or any other such natural disaster. The opportunity for reporting could be as of yet untapped.

Snapchat remains the little billion-dollar engine that could against Facebook’s trillion-dollar locomotive, but Snap features have remained cool in a way Facebook hasn’t – and that may make all the difference.

Would you use Snap Map to stay up to date with friend and/or surrounding weather? What are your thoughts? Let us know in the comments.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
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SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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