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Snapchat becomes more lasting with Memories

As Snapchat continues to grow in numbers, it's spitting out updates quicker than a Kardashian with a selfie stick.

The latest: a new featured called Memories intended to make snaps more lasting.

Remember this?

Memories lets you save snaps or stories indefinitely. Snapchat describes it as a collection of "personal moments".

And it's a snap to use. Simply swipe up from the camera button to save content to Memories.

Memories can be shared with friends or posted publicly. You can also create new Stories from your Memories archive.

Sharing is caring

The update reflects Snapchat's rapid growth and gradual maturing.

A recent report shows that over 35 year olds are flocking to the service.

So Snapchat is testing out new products to keep these new users, and marketers, keen for more.

Expect more updates from Snapchat as it evolves from ephemeral messaging platform to something much bigger.

To find out more visit snapchat-blog.com.
 

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