As everyone joined social media, it was inevitable that the most popular platforms would become a destination for customer complaints and queries.
Sensing that the change is permanent, Twitter has begun to respond to the demand by testing two features to benefit brands and businesses.
In a nod to the message responsiveness badge on Facebook Pages, Twitter has added a detail to profile pages outlining when an account is 'most responsive'.
First spotted on Medium's page, where it is listed below the profile photo, location, website and join date, the time appears to be a specific window calculated by Twitter – as opposed to one set by Medium.
The time is displayed in the time zone of the user viewing the page, rather than the brand's location.
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Twitter is also testing a Featured tab on profile pages, which is currently the default option on IFTTT's page.
It is unclear if the Featured tab is an expanded version of user-controlled pinned tweets, or if it simply displays some of a brand's more popular tweets.
Neither feature has yet been acknowledged by Twitter, but the response times tab in particular would be welcomed by brands who rely on the platform for customer service.