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DIGITAL MARKETING NEWS

Twitter responds to demand

As everyone joined social media, it was inevitable that the most popular platforms would become a destination for customer complaints and queries.

Sensing that the change is permanent, Twitter has begun to respond to the demand by testing two features to benefit brands and businesses.

Be helpful

In a nod to the message responsiveness badge on Facebook Pages, Twitter has added a detail to profile pages outlining when an account is 'most responsive'.

First spotted on Medium's page, where it is listed below the profile photo, location, website and join date, the time appears to be a specific window calculated by Twitter – as opposed to one set by Medium.

The time is displayed in the time zone of the user viewing the page, rather than the brand's location.

Show it off

Twitter is also testing a Featured tab on profile pages, which is currently the default option on IFTTT's page.

It is unclear if the Featured tab is an expanded version of user-controlled pinned tweets, or if it simply displays some of a brand's more popular tweets.

Neither feature has yet been acknowledged by Twitter, but the response times tab in particular would be welcomed by brands who rely on the platform for customer service.
 

Learn with SMK W/C 4th July 2022

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Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
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Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

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Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

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Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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