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DIGITAL MARKETING NEWS

Twitter responds to demand

As everyone joined social media, it was inevitable that the most popular platforms would become a destination for customer complaints and queries.

Sensing that the change is permanent, Twitter has begun to respond to the demand by testing two features to benefit brands and businesses.

Be helpful

In a nod to the message responsiveness badge on Facebook Pages, Twitter has added a detail to profile pages outlining when an account is 'most responsive'.

First spotted on Medium's page, where it is listed below the profile photo, location, website and join date, the time appears to be a specific window calculated by Twitter – as opposed to one set by Medium.

The time is displayed in the time zone of the user viewing the page, rather than the brand's location.

Show it off

Twitter is also testing a Featured tab on profile pages, which is currently the default option on IFTTT's page.

It is unclear if the Featured tab is an expanded version of user-controlled pinned tweets, or if it simply displays some of a brand's more popular tweets.

Neither feature has yet been acknowledged by Twitter, but the response times tab in particular would be welcomed by brands who rely on the platform for customer service.
 

Learn with SMK through February

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February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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