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DIGITAL MARKETING NEWS

Snapchat makes moves into movies

March 25, 2022

Snapchat is getting serious about moving pictures.

In September the platform launched video googles, now it's dabbling in movie tickets.

Popcorn time

Paul Yanover, president of movie ticketing company Fandango, hinted in a recent New York Times article that his company was working with Snapchat on an in-app ticketing option.

The collaboration isn't the first between the two companies. Back in May users were able to buy tickets to X-Men: Apocalypse from a Fandango ad run on Snapchat.

Oh Snap

While details are still scant, it's indicative of the innovative way Snapchat is letting brands advertise. In the past, Snapchat has experimented with computer games and lenses for campaigns.

And you can bet Facebook is looking on with interest. It recently launched its own collaboration with Fandango on Messenger.
 

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