[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Snapchat opens Discover Shows to Ads

Snapchat has announced the development of a private marketplace for advertisers, which could bring brands to publishers for potential ad revenue.

On the agenda

Advertisers are now able to book advertisement space within specific channels and shows created by publishers and their ad partners.

Publishing partners on the new self serve ad platform already include BuzzFeed, ESPN, Hearts, NBC Universal, and VICE.

According to Peter Sellis, Snapchat Director of Product Revenue, “We’re moving away from that part of the business that was a long arduous manual process to take advantage of programmatic.”

Splitting the loot

Snapchat’s Discover ad model splits revenue between the platform and publishers, while allowing advertisers to target specific age demographics.

Ads like Hearst’s Cosmo channel are reaching 30 million visitors a month, with average Snapchat Discover shows attracting 5 million views a month.

Snapchat ad costs are expected to rise from roughly $3 per 1000 impressions to $10. The push into showcase advertising could give Snapchat an edge on the competition.

Do you watching content on Discover Shows? Would you be inclined to buy ad space with the new model? We want to know what you think in the comment section below.

 

Learn with SMK through December

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU