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Martech Mashup: Dive into Android 9 Pie, Pixel first

After a long developer lead-in and extended public beta testing, Google is unveiling the ninth iteration of their mobile OS: Android 9 Pie.

First served

Publicly launched as of August, Android 9 initial roll-out prioritises Google’s own Pixel phones, who will get the stock Pie experiences within weeks.

A few other manufacturers are likely to push out Android 9 to their current gen devices before the end of 2018. Sony, Xiaomi, Nokia, Oppo Vivo and Essential have all already dipped their toes into the Pie, having offered users a chance to participate in the Android P Beta program.

Slices and actions

Because it’s 2018, Google is eager to boast about Android 9 Pie’s AI filling. They claim it’ll adjust automatically to your preferences, remembering actions and options for more intuitive app experiences and longer battery life.

For example, developers can make use of a new ‘Slices’ feature for slicker app engagement that doesn’t have to go full-screen to get instructions.

If you produce or manage apps for Android, make sure they’re Android 9 Pie compatible. Checkout the Android Developers official advice for migrating apps to Android 9, including recommended process to publish an updated version.

Have you tasted Android 9 Pie yet? In your personal experience, what’s the good, the bad and the clunky?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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